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Sell My Business: Go To Market & Auction Process

Merger and Acquisition (M&A) Sell-Side Process

Video 4: Go To Market & Auction Process

The third and fourth steps in the M&A Sell-Side process is go to market and the auction process. These are arguably the two most important steps in the M&A Sell-Side process and the steps that drive the most value for business owners. In this video we will walk you through the details about how we introduce the selling company to potential buyers and manage an auction process that gives the seller the most negotiating power and keeps the process moving at a controlled pace.

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About Waypoint Private Capital

We are an investment banking firm that provides lower middle-market clients the quality of

investment banking services typically available only to large companies. Waypoint helps privately-held business owners sell and buy companies, raise equity and debt capital for growth and recapitalization, and plan for a successful exit from their business.

To learn more visit or call us at 608.515.3354 or 918.633.2647 and speak with a Waypoint Private Capital expert.

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© 2023 Waypoint Private Capital, Inc. All Rights Reserved.

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